Jenna Jenna Tanenbaum is the founder of GreenBlender, a smoothie delivery service. She believes that being healthy should be fun and easy. GreenBlender sends out all the pre-portioned ingredients and superfoods to make healthy, wholesome smoothies at home. When she's not blending up the latest smoothie recipe for GreenBlender, she is running through Prospect Park in Brooklyn training for her next race.

Jenna went to college at the University of Pittsburgh and graduated with a degree in business and finance. She moved to New York shortly after graduating and planned to make a career out of consulting and banking. She quickly realized that wasn’t for her and started working at a real time data analysis startup, Chartbeat. Chartbeat was her first venture into the startup tech ecosystem in New York City and was hooked. She became a data analyst and really learned the ropes about business intelligence and SaaS companies. She jumped head first into the tech scene and went to as many meetups and talks she could that related to her vertical.

Jenna has worked in tech, real time data and fitness with her work at Chartbeat and ClassPass. 

Jenna founded GreenBlender with her partner, Amir Cohen in 2014.

The GreenBlender Story

Amir Cohen and Jenna Tanenbaum launched GreenBlender shortly after moving in together to a Prospect Heights apartment, in Brooklyn. Jenna is an active health and fitness enthusiast, and Amir… well not so much. Jenna bought a blender and started making smoothies for breakfast before work and giving Amir some of the left-overs. Before they knew it, they were both making smoothies every morning and feeling amazing. That’s when they realized that when great ingredients and delicious recipes were easily accessible in their home, it was easy to start their day with a healthy decision. They wanted to bring that experience to as many people as possible.

Jenna and Amir still run GreenBlender together and got married in August of 2017.

It Starts With Food

Jenna started GreenBlender because she wanted to help people create healthy habits in their life.

We often find that when we decide to make a health change two things happen:

1. We get immediately overwhelmed with choices (i.e., should I go paleo, do I cut out all grain/dairy, what about quinoa, etc.) and

2. We start moving towards extremes (i.e., I have to go raw vegan tomorrow, I can't have ice cream ever)

This diet path can get overwhelming, lead to deprivation and may not see long lasting results. Living a healthy lifestyle starts with building healthy habits and not extreme dieting. GreenBlender is all about setting our members up for long term success by helping them start their day with a healthy decision.