Jenna Tanenbaum is a seasoned brand & growth marketer, with deep experience in launching and growing e-commerce, direct-to-consumer, food tech, and subscription businesses from $5m-200m+ in sales annually. She deploys a data-driven processes with an entrepreneurial spirit to create products people love and need, and strives to provide the best experience to customers through strong usability, communication, and brand.

She is passionate about helping business reach their potential, no matter their stage.

Currently, Jenna helps brands create short-form UGC videos that convert with Ostrich. She applies a data driven approach to performance creative to ensure that ads have the best chance at creating sales. Learn more at runwithostrich.com

Previously, Jenna was the Head of Global DTC Commerce & Growth Marketing at Who Gives A Crap. Who Gives A Crap sells good looking, environmentally friendly toilet paper, paper towels and tissues and donates 50% of profits to help build toilets for those in need. She was responsible for acquisition, retention, business development and B2B sales in Australia, the United States, United Kingdom, and Europe.

Prior to Who Gives A Crap, she founded GreenBlender, a VC-backed smoothie meal-kit company with 80 employees across 3 distribution facilities in the United States. She created and managed the processes for robust user acquisition, retention, P&L and financial reporting, and merchandising. At GreenBlender she grew revenue to over $20 million in under 3 years, delivering over 5 million smoothies to tens of thousands of health-conscious customers.

Jenna went to college at the University of Pittsburgh and graduated with a degree in business and finance. She moved to New York shortly after graduating and planned to make a career out of consulting and banking. She worked with mid to large banks working on their Anti-Money Laundering programs. 

Jenna then went on to work at Chartbeat - a real time data analytics company.  Chartbeat was her first venture into the startup tech ecosystem in New York City and was hooked. It was at Chartbeat where she really learned the ropes about business intelligence and SaaS companies. 

After a time at Chartbeat, Jenna shifted away from data analytics and became the first marketing hire at ClassPass. She focused on organic growth marketing and helped launch ClassPass in two new markets.